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Building the Future in Web3

Image by Olga Thelavart


Toonstar is a Web3 animation studio that’s building the future of interactive storytelling + community experiences.


We’re the humans behind The Gimmicks, the first-of-its-kind community-driven animated NFT project that puts creative control + commercial benefit in the hands of the creators + fans.


We’re a nimble team of creators, builders and technologists hailing from Disney, Warner Bros + DreamWorks with deep direct to community building expertise that’s cultivated some of the largest + most engaged communities on the planet.

We have world class blockchain tech development capabilities and a real-time tech stack that enables high quality + interactive animation at the speed required to more deeply engage with the passionate communities of Web3.


And we’re on a mission to unlock animation for a new generation of creators with great stories to tell.

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The Gimmicks is one of the first community-driven animated NFT series in Web3, created by Toonstar and produced in partnership with Sixth Wall, the digital arm of Mila Kunis’ Orchard Farm Productions.


The project launched on the Solana blockchain with Season 1 consisting of 20 weekly episodes which have a Choose Your Own Adventure style decision to be voted on exclusively by Gimmicks NFT holders.


This animated short series is written and executive produced by "The Daves" (Dave Ihlenfeld & David Wright) and voiced by former WWE stars Luke “Doc” Gallows, Karl “Machine Gun” Anderson, nZo Amore and Rocky Romero.


The project has introduced groundbreaking Web3 community utility such as the first on-chain social layer called the DIC 👊, which tracks + rewards social interactions and enables direct community messaging. There’s also a Wiki where NFT holders can create their own character backstory and lore.



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Image by Olga Thelavart


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